Create a premium Podcast at 0 euros or nearly nothing

Version Française

At first sight creating a podcast may seem impossible. Still, I was able to find a few tips on how to create mine with 0 euros or almost nothing. You must think it sounds pretty crazy ! It’s all true in my speech.

I needed : my smartphone and my computer to set up my action plan. So here are 3 steps to create, set up and promote your podcast.

After monitoring the podcast market and my competitors, I prepared a note with all the necessary steps to create the podcast.

Step 1 : The subject

I asked myself several questions about the different subjects I wanted to discuss. And one thing was obvious : to tell in audio, the most requested subjects of my business, some of them with guests. The result was to share my Branding and Business tips in each episode, some of them with guests from different business areas. The ultimate goal ? To share their ideas, projects and successes with you and apply them to your own projects.

This is how I defined the mission and angle of my podcast. As for the name, I didn’t jump through any hoops. I chose the option “Less is more” by choosing as the name of the podcast : Angela Anz Le Podcast.

To decide on your podcast name and topic, nothing could be simpler than to focus on what you enjoy and what your community or leads could enjoy. There are 3 choices for the topic : a subject you are familiar with, intriguing or passionate about.

For the name, think about the marketing strategy for your business. I chose “Angela Anz Le Podcast” because I’m betting a lot on my personality to develop my business. So it was a logical decision for me to make. It’s up to you to make the right choice to reach out to your community and eventually expand it.

For the visual identity it was simple. Considering the name, choosing a photo of me for the avatar was natural. I chose from my image bank a photo that looks like me and that also matches the concept of my podcast : me smiling + my visual identity’s primary colours. Result below !

Note : my podcast is only available in French currently.

• Music Credit : Airwaves, Olivaw

Step 2 : Create the 1st podcast

Honestly, creating my podcast took me all night (I started around 10pm and finished around 3am). I absolutely wanted to finish this first episode and have my friends and family’s opinion to have a quick feedback and decide on the format. I had two solutions : either everyone valid, I stay on this format. Or few people validate and I change format. Luckily for me, everyone enjoyed it !

To create the first podcast I needed the following elements :

• Choose the 1st episode : I chose the audio version of my e-book Your Blog in 8 steps. Everything was already written I just had to read and record myself. To choose your episode, you can do a monitoring to decide (google is your best friend).
• The recording and editing equipment : to record and edit my podcast, I used the Garage Band application (available on my Mac’s App Store). I own a MacBook Pro 2017 (I’ll let you rate the sound quality above).

Podcasts are all about intros and outros, so jingle ! Since I used the Podcast as an extra channel to promote my business, I didn’t make a custom jingle (for now at least).

So I searched on https://auboutdufil.com for music similar to the atmosphere of my podcast. The only requirement of the music I had was to credit the author and the title (see above). So I chose the parts which interested me in the music to create my jingle which I find rather nice for 0 euros !

• The diffusion : To diffuse it, I wanted a fast and easy to use platform. I chose Ausha which has a good reputation in the industry for its quality/price ratio. Honestly, I’m very satisfied with this tool because it costs only € 11 per month (it’s a gift compared to everything it offers !).

In particular, it offers automated broadcasting on the most famous audio platforms such as Spotify, Apple Podcasts or Google Podcasts (after the 1st manual registration which is, in my opinion, very intuitive). I am permanently broadcast on 10 internationally recognised platforms for a monthly fee of € 11. A real profit ! Click here for people who want to choose Ausha !

Step 3 : Promote the podcast

To promote your podcast, you can also share it on your website and social media to increase your listening and reach more people ! If you have a podcasters network, you can also invite them and vice versa to increase your network.

Are you ready to get started ? The time to take action is now ! Audio has an incredible power for your digital business strategy. It takes time, but it is possible to create your podcast with almost nothing. Ask for 30 minutes of business audit at 0 euros by clicking here, to help you and define your podcast strategy together !