Are you ready to move to the next level of your business ? This course is made for you !
I/ Definition : the basics of Branding
At this step, you will learn the basics of branding.
4 KEYWORDS WILL BE EXPLAINED :
- How to influence and seduce customers ?
- The branding value for a business ?
- The difference between marketing and branding ?
- The cultural branding’s birth
II/ Positioning and brand DNA
At this step, I explain how to define the positioning and brand DNA of the brand.
2 KEYWORDS WILL BE EXPLAINED :
- From positioning to business development plan
- DNA: The brand platform represents the culture of the company
III/ Branding Strategy and digitalization
At this step, I explain how to build a brand strategy with a limited budget and how to successfully digitalize a brand.
2 KEYWORDS WILL BE EXPLAINED :
- How to establish a brand strategy with a limited budget ? (personas, corporate identity and voice, social network, blog, customer service, co-branding)
- How to successfully digitalize a brand ? (website health, sales tunnel, SEO and SEA strategy, social publishing, influencer marketing)
IV/ Storytelling (Customer Experience)
At this step, I give you some tips to develop a good storytelling strategy.
5 KEYWORDS WILL BE EXPLAINED :
- Define a goal and a narrative structure
- Choose the right plan
- Be clear and focused
- Make your story special and exclusive
- Your story’s quality must be a priority
V/ Inbound and Outbound marketing
At this step, I give you some advice on how to bet on Inbound and/or Outbound marketing.
3 KEYWORDS WILL BE EXPLAINED :
- Media used in inbound marketing
- Media used in outbound marketing
- Inbound and/or outbound marketing ?
At this step, I answer to your questions. Tip : prepare your questions when you learn the course. Maximum attendance per appointment : 2 (you can also order as a group).
Are you planning or just starting your business ? You’ve come to the right place !
I can also travel to Europe, the Middle East and Africa on request. Please contact me if you would like me to travel. Click here !
Entrepreneurship is an adventure filled with roller coasters. Indeed, customers don’t necessarily rush when you start your business.
In 6 years of working with brands, companies and artists as a Consultant, I have faced a problem that very often arose with my clients: I am starting my activity and I want to reduce costs. I would like to be autonomous in the management of my tasks.
Specialized in coaching young structures in Branding and Business, the finance part is at the heart of any company strategy. However, as in any profession, there are tasks/poles that are essential for the development of an activity. Branding, brand image is an essential pole to increase its turnover. And I have made it the basis of my work. However, it is a pole that requires a lot of financial resources, especially when our objectives are higher than our cash flow.
Passionate about brand image, digital and business, I decided to combine these three entities to make one profession : Growth Marketer. Always very invested and passionate in each project, I have several successes in my bow (References: Brands/Companies, Artists, Institutes, Press, Celebrities, Royal Families, Influencers, Buzz…).
Following steps of this workshop will give you the keys to build your notoriety and boost your reputation and communication.